Rytual CRM
Customer data platform with campaigns, attribution, and retail analytics.
What is Rytual CRM?
Rytual CRM is a native customer data and marketing module built into the Rytual platform. Sync orders and customers from Logic ERP, Shopify, and other connectors — then segment, message, and measure incremental revenue without exporting to a separate CDP.
Key features
- Customer 360 — unified profiles with order history, traits, merge, and consent.
- Segments & journeys — rule-based audiences and multi-step lifecycle flows.
- Campaigns & broadcasts — SMS, WhatsApp, and email with templates and A/B tests.
- Attribution & analytics — period-based dashboard with repeat rate, new customers, incremental revenue, ROAS, and MER.
- Product insights — top category, product type, and sub-category by orders and revenue.
- Audience sync — push segments to Meta Custom Audiences and Google Customer Match.
- Events API — ingest website and app behavioral events for real-time triggers.
- One login with your store operations — no separate martech stack to manage.
- Holdout-based incremental revenue shows true campaign lift, not just last-click.
- Compare any period to the prior window to track growth and retention trends.
Pricing: USD $15 per user per month as an add-on module, or included in the Complete plan. See pricing.