Rytual CRM
AI-powered customer data platform with campaigns, attribution, and retail analytics.
What is Rytual CRM?
Rytual CRM is a native customer data and marketing module built into the Rytual platform. Sync orders and customers from Logic ERP, Shopify, and other connectors — then segment, message, and measure incremental revenue without exporting to a separate CDP. Built-in AI helps marketers move from data to action faster.
AI marketing intelligence NEW
Describe an audience in plain language or let Rytual suggest retail-ready segments. AI builds customer personas, drafts journey flows and channel copy, and surfaces campaign recommendations plus daily metric insights — so your team spends less time configuring and more time growing repeat revenue.
- AI segments: natural-language audience builder, suggested filters from your catalog, and auto-segments that refresh nightly.
- AI personas: segment-level personas and per-customer personas from purchase and engagement history, with next-best actions for marketers.
- AI journey builder: describe the lifecycle flow you want and AI lays out triggers, delays, sends, and branches on the canvas for you to review and save.
- AI campaign copy: generate SMS, WhatsApp, and email template copy with placeholders, then edit and approve.
- AI recommendations & insights: campaign ideas per segment plus daily insight bullets from your CRM metrics dashboard.
Key features
- Customer 360 — unified profiles with order history, traits, merge, and consent.
- Segments & journeys — rule-based audiences and multi-step lifecycle flows, with AI suggest.
- Campaigns & broadcasts — SMS, WhatsApp, and email with templates, A/B tests, and AI copy.
- Attribution & analytics — period-based dashboard with repeat rate, new customers, incremental revenue, ROAS, MER, and AI daily insights.
- Product insights — top category, product type, and sub-category by orders and revenue.
- Audience sync — push segments to Meta Custom Audiences and Google Customer Match.
- Events API — ingest website and app behavioral events for real-time triggers.
- One login with your store operations — no separate martech stack to manage.
- AI turns purchase history into segments, personas, journeys, and copy without leaving Rytual.
- Holdout-based incremental revenue shows true campaign lift, not just last-click.
- Compare any period to the prior window to track growth and retention trends.
Pricing: USD $15 per user per month as an add-on module, or included in the Complete plan. See pricing.